Gillman Barracks
We created a mobile app for a contemporary arts cluster
Role in the team: UX Lead
Duration: 2 Weeks
Team mates: Nadira Ahmad Jani, Eve Goh and Jerome See
Who is our main character?
But why is there only one main character?
Our other user persona is someone who heads to Gillman Barracks with no target event. He or she is just there to roam freely.
Gillian on the other hand heads there for a target event first and then explores.
We realised that by taking into account Gillian’s needs (in which she is there for a target event followed by exploring freely the other events, we would have covered the needs of the other user persona
A visitor’s journey
and where the solution comes in
The solution tackles the portions indicated by the orange circles above to become the blue circles below.
A more detailed version of their journey
Thinking about how we could slay the three-headed dragon
How might we help users match their interests with what’s going on there
How might help users to add value to their experience
How might we get users to move around with intention
We didn’t pluck the above information out of thin air
8 user interviews synthesised in an affinity map
Site visit to Gillman Barracks
Loads of discussions on the user flows, wireframes and the brand guide
P.S. we also created a design system for efficiency
Components, auto-layout and all that good stuff
Guidelines and branding elements
So, what were the insights?
Users need to better understand whether the events aligns with their interests so that they can make new discoveries about what they are interested in
Users also needed easier wayfinding so that they can make the most out of the trip.
💡During the site visit, we approached one of the gallery managers of one of the exhibits and discovered that the galleries had taken on the marketing responsibilities of their own exhibits since the National Arts Council had stopped managing the compound.
Hence, we saw an opportunity to design a solution that is able to consolidate all the marketing efforts of the galleries at Gillman Barracks that would reduce their marketing costs as well as increase their publicity.
So how do we slay the dragons?
Users need to be made aware of what the event is about and how they relate to it in terms of preferences
Users need to plan their journey so that they are able to prioritise their interest in the events they wanted to attend
Users need a clearer digital map and better directions so that they can make the most out of their trip
Slaying the dragon
Stabbing (the problem) in the heart
The first blueprint for our first weapon
#1
To ensure that users are made aware of what events were about and how they related to it in terms of their preferences, we build a tags and event recommendation feature.
During our usability testing, users had the following feedback which we worked on
We also had the following results from the usability testing
And we have our final product
Slaying the dragon
Taking down its wings
Second blueprint for our second weapon
#2
Users need to plan their journey so that they are able to prioritise their interest in the events they wanted to attend so we built a journey planner
You guessed it… another usability test (and the results).
(And again), the end result
Slaying the dragon
The final blow
Third weapon also calls for another blueprint
#3
Users need a clearer digital map and better directions so that they can make the most out of their trip so we built them a wayfinding feature
The final usability test - the results and the feedback
Finally, the end result
Users could see where they were and the crowd around the event
Users could also swap the order of their locations if they wanted to