Noah Garden Centre
We redesigned a website for a plant nursery
Role in the team: UX researcher, UI/UX designer
Duration: 2 Weeks
Team mates: Sim Yuh Harn, Thomas Lim, Michelle Looi
Long-story short(er)
Who are our main characters?
Plot twist
I decided to combine Rachel and Gerald’s persona.
Because by solving Rachel’s problems, Gerald’s problems are covered too.
A plant mom/dad’s journey
and where the solution comes in
What dragon are we slaying?
Plant owners needs a way to reduce the unpredictability during purchase because they struggle with making confident choices to buy plants that meets their expectations
We didn’t pluck insights out of thin air.
1 competitive analysis, 1 heuristic analysis, 6 user interviews and task analyses
Open card sort with 21 participants
3 rounds of tree-testing
What were the insights?
1) Users attempt to circumvent future plant health issues by spot-checking the plant and knowing their plant well
2) Renaming a section from ‘Live Plants’ to ‘Foliage & Flowering plants’ allowed users to find their plants 2 times faster
3) When the plant has become unhealthy/infested, they need to know the follow-up action quickly before its more trouble than its worth
The Game Plan
in simple sentences
Plant owners need a way to predict certain troubles before purchase to circumvent any potential issues. This helps users to make confident choices.
Slaying the dragon
#1 I made the plant description more in depth for users to be more well informed of the plant they were purchasing.
#2 I made the chat function more prominent for users so that they can contact the company for more information about their plant’s health before their purchase.
All our users took a long time to notice the chat for more function on the original website during our task analysis.
This helps them to make more confident purchases.
Users need timely solutions post-purchase should their plants be in trouble.
#3 I improved the get help function to ensure that customers are able to get the timely support for past purchases. This allows customers to be more confident that they are able to get customer support when necessary, making them more secure in their purchase.
The old website did not have a clear function for that.
Dragon is on it’s last breath
We noticed that the checkout process in the original website had issues with making the pricing clear.
This gives users (and their wallets) an unpleasant surprise.
They also had poor system status visibility
#4 Users can also have better visibility of the system status
#5 I made the checkout process and pricing clearer.
No more unpredictability in pricing and getting lost in the process.
